Pay-per-view concept

December 26th, 2009 - Posted by Catalin in HD streaming


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Since last year there were rumours in the streaming media industry that a big number of IPTV providers will addopt the Pay Per View (PPV) platforms. Youtube, Vimeo or Hulu are just a few examples. For that reason I will present you here more about PPV.

Wikipedia and tech-faq have described Pay Per View as a service offering the option to purchase tickets for private events which then allows the users to view the content. We have integrated two types of Pay Per View options:

1. Purchasing ticket to live streaming scheduled events.
2. Purchasing the ability to view a pre-recorded video at any specific time. Think of it as adding a particular video to your own personal library.

All PPV providers depend on a merchant account to make secure financial transactions.
The integrated Merchant may effect how events can be purchased. Existing solutions offer on-screen guides and even directly contacting a live customer representative. Pay per view is great for people that don’t want or don’t have the time to reach video stores but at the same time like to view special content that is not available for free and for everybody.

The event is being broadcasted at the same time to all the people who previously ordered it ( the VOD system is the other option, this basicly offers the possiblity of accessing a file at any time).

The Pay Per View feature provides the ability to create revenue from ticket sales for both Live Events and prerecorded Video On Demand. PPV can be easily integrated with a payment merchant such as PayPal and minimal requirements are needed to get LIVE. All you have to do is to upload the VOD, set it as PPV, set a price then let the viewers purchase the content.

An additional way a site owner can create revenue is by charging a subscription for their users to view the content on their site. TikiLIVE.com is one of the websites where you can actually monetize the uploaded content by selling tickets for your videos. Have a look below:

The pay-per-view concept came into the general public’s attention in the 90’s when players like iN Demand, HBO, and Showtime were the first to use it for renting their movies and not only. By that time In Demand was focused on concerts and movies while HBO and Showtime were offering championship boxing.

Having access to pay per view services usually means you need to subscribe to a cable service or satellite TV service and own a converter box .Why you need that? Well because the video content is first downloaded on these devices. Some of the services may require DVR’s which are being rented or even bought from the cable or satellite TV company you are subscribed to.

Here is how a DVR looks like:


In most of the cases you can dial your cable operator’s number to see what pay per view packages are available, if you need to purchase additional hardware or software and what are the costs of this. YouTube is now seriously thinking to charge it’s viewers for watching the online content they offer.


Catalin
Professional Streaming Consultant

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COMMENTS

5
  1. […] You can generate revenue streaming videos online and actually there are several portals doing this. The pay per view concept is presented with a few relevant examples HERE. […]

  2. […] with your audience. Interactivity is a decisive factor when creating an online video platform. pay per view or subscription based plans are just two options to monetize your platform and create user’s […]

  3. […] options for video streaming to create incomes and expand your audience: Pay-Per-View Events Pay Per View as a service offering the option to purchase tickets for private events which then allows the users […]

  4. […] You may also read an interesting article about how to make money renting online video HERE. […]

  5. […] What exactly is this new service include? They want to offer something new in the live streaming industry by offering time-shifting (users will be able to watch the streams like in a DVR, basically a video on demand service), pay per day (offering pay as you go capabilities so users can watch videos without actually having a monthly subscription) and pay per view. Read more about the pay per view concept HERE. […]

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