Mobile video sharing reaches NHL team
Mobile media reached NHL! The Pheonix Coyotes team is using a mobile video sharing platform to keep their fans updated with the latest news regarding home games. Via mobile videos (and not only) users will be announced when something new happens with their favorite team: game highlights, interviews with team members and team news will be available using Thwapr.
The concept is pretty simple: if anyone sends you a picture or a video file using Thwapr you receive an SMS notification including a specific link which redirects to a web page. The videos for example are being encoded to match the browser supported by your mobile device (five to six minutes of streaming video).
You have the option to reply to a message or “thwap”. What does this mean? It means you can just enter a comment or send a photo or a video back to that user. The great benefit of this solution is that multiple platforms are supported so you can actually use it on the iPhone, Android or BlackBerry. The service will be available for the NHL team during the 2010 season and during the playoffs. Below you can see how the interface looks like:
The Coyotes team can now reach all the audience owning a mobile phone to send post game videos and pictures to all fans. This is a great marketing tool if we consider that almost everybody owns a mobile phone. More than that, the messages are free so people are really encouraged to get social. To receive notifications fans just have to send the “coyotes” word to 757575 or click the Thwapr link on the team’s website.
And here is the video tutorial explaining how Thwapr concept works:
Let me know your thoughts on this initiative and if you will be the one subscribing to such a service.